A Week Without the Internet: Consumer Behaviour Study by University of Utrecht

The internet has truly become an indispensable part of everyday life. Recently, the University of Utrecht and advertising agency, Ara Advertising in the Netherlands, conducted a qualitative research study which saw sixteen participants deny themselves of internet access for an entire week.In the videos filmed by each of the participants before, during and after the […]

The internet has truly become an indispensable part of everyday life. Recently, the University of Utrecht and advertising agency, Ara Advertising in the Netherlands, conducted a qualitative research study which saw sixteen participants deny themselves of internet access for an entire week.

In the videos filmed by each of the participants before, during and after the study, talked about feeling "cut off from the world" and "frustrated" during their week offline. One found himself literally feeling lost without his smartphone as he didn't have access to Google Maps!

Check this short video out to see what else they had to say...

[Source: Barometer Blog]