Microsoft Advertising SDK for WP7 Drives 71% Higher Ad Yield than AdMob for WP7 App Developers

Microsoft Advertising today revealed that Microsoft Advertising SDK for Windows Phone 7 drove a 71% higher yield when compared to Google's AdMob Windows Phone 7 Ad SDK, producing greater overall gross revenue earnings and fill rate.In a blog post on Microsoft Advertisin Jamie Wells said, "To demonstrate the monitization effectivness of the Microsoft Advertising Ad […]

Microsoft Advertising today revealed that Microsoft Advertising SDK for Windows Phone 7 drove a 71% higher yield when compared to Google's AdMob Windows Phone 7 Ad SDK, producing greater overall gross revenue earnings and fill rate.

In a blog post on Microsoft Advertisin Jamie Wells said, "To demonstrate the monitization effectivness of the Microsoft Advertising Ad SDK for Windows Phone 7, Microsoft worked with two Windows Phone Developers to see which advertising platform helped them make more money with their apps between Microsoft Advertising or Google's AdMob."

"Herm Mogilevskiy, developer of the "Paper Toss" app, and Jeff Weber, the developer for the "Krashlander" app, implemented the Microsoft Advertising SDK for Windows Phone 7 and Google's AdMob Windows Phone 7 Ad SDK on a 50/50 rotation in both of their apps to see which one would provide a higher advertising yield. From June 2nd to June 20th these two apps made nearly 2.33 MM total ad requests split between Microsoft's Windows Phone 7 Ad SDK for Mobile and Google's AdMob Windows Phone 7 Ad SDK," Wells stated.

"During this period, the Microsoft Advertising SDK for Windows Phone 7 drove a 71% higher yield, producing greater overall gross revenue earnings and fill rate."

[Source: Microsoft Advertising]