"Insurance, Loan, Mortgage" Are Most Expensive Keywords in Google AdWords, WordStream Study

Following Google's Q2 2011 earnings announcement last week, WordStream looked at what keywords demand the highest costs per click and are most competitive in terms of high search volume. Since the vast majority of Google's profits come from AdWords advertising, these high CPC keyword categories are responsible for a large part of Google's profits.Insurance-related keywords […]

Following Google's Q2 2011 earnings announcement last week, WordStream looked at what keywords demand the highest costs per click and are most competitive in terms of high search volume. Since the vast majority of Google's profits come from AdWords advertising, these high CPC keyword categories are responsible for a large part of Google's profits.

Insurance-related keywords are the source of 24% of AdWords revenue, with the highest CPC coming in at a whopping $54.91, according WordStream's study. The company used its own keyword database and the Google Keyword Tool to come up with the top 10,000 most expensive English-language keywords over a 90-day period.

Examples of key phrases in the Insurance category included "buy car insurance online" and "auto insurance price quotes."

Here's the full top 20 with the highest search volume and CPC, via WordStream:

  1. Insurance (example keywords in this category include "buy car insurance online" and "auto insurance price quotes")
  2. Loans (example keywords include "consolidate graduate student loans" and "cheapest homeowner loans")
  3. Mortgage (example keywords include "refinanced second mortgages" and "remortgage with bad credit")
  4. Attorney (example keywords include "personal injury attorney" and "dui defense attorney")
  5. Credit (example keywords include "home equity line of credit" and "bad credit home buyer")
  6. Lawyer ("personal injury lawyer," "criminal defense lawyer)
  7. Donate ("car donation centers," "donating a used car")
  8. Degree ("criminal justice degrees online," "psychology bachelors degree online")
  9. Hosting ("hosting ms exchange," "managed web hosting solution")
  10. Claim ("personal injury claim," "accident claims no win no fee")
  11. Conference Call ("best conference call service," "conference calls toll free")
  12. Trading ("cheap online trading," "stock trades online")
  13. Software ("crm software programs," "help desk software cheap")
  14. Recovery ("raid server data recovery," "hard drive recovery laptop")
  15. Transfer ("zero apr balance transfer," "credit card balance transfer zero interest")
  16. Gas/Electricity ("business electricity price comparison," "switch gas and electricity suppliers")
  17. Classes ("criminal justice online classes," "online classes business administration")
  18. Rehab ("alcohol rehab centers," "crack rehab centers")
  19. Treatment ("mesothelioma treatment options," "drug treatment centers")
  20. Cord Blood ("cordblood bank," "store umbilical cord blood")

The results of WordStream's research are illustrated in the infographic embedded below: (click to enlarge)

[Source: WordStream]