Google on July 14 its Q2 2011 Earnings -- reporting -- a record $9.03 billion in revenue - a 32% increase over Q2 2010 when the company reported $6.82 billion in revenue. Net income was $2.5 billion vs. $1.84 billion during the same period last year.
Profit was $2.51 billion ($7.68 a share), compared to $2.37 billion in Q2 2010. The huge earnings sent shares up 10 percent to $585.90.
Here's the breakdown of Q2 release:
Google Sites Revenues - Google-owned sites generated revenues of $6.23 billion, or 69% of total revenues, in the second quarter of 2011. This represents a 39% increase over second quarter 2010 revenues of $4.50 billion.
Google Network Revenues - Google's partner sites generated revenues, through AdSense programs, of $2.48 billion, or 28% of total revenues, in the second quarter of 2011. This represents a 20% increase from second quarter 2010 network revenues of $2.06 billion.
International Revenues - Revenues from outside of the United States totaled $4.87 billion, representing 54% of total revenues in the second quarter of 2011, compared to 53% in the first quarter of 2011 and 52% in the second quarter of 2010.
Paid Clicks - Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 18% over the second quarter of 2010 and decreased approximately 2% over the first quarter of 2011.
Cost-Per-Click - Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 12% over the second quarter of 2010 and increased approximately 6% over the first quarter of 2011.
TAC - Traffic Acquisition Costs, the portion of revenues shared with Google's partners, increased to $2.11 billion in the second quarter of 2011, compared to TAC of $1.73 billion in the second quarter of 2010. TAC as a percentage of advertising revenues was 24% in the second quarter of 2011, compared to 26% in the second quarter of 2010.
The majority of TAC is related to amounts ultimately paid to our AdSense partners, which totaled $1.75 billion in the second quarter of 2011. TAC also includes amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $355 million in the second quarter of 2011.
Cash - As of June 30, 2011, cash, cash equivalents, and marketable securities were $39.1 billion.
Employees - Worldwide, Google employed 28,768 full-time employees as of June 30, up from 26,316 full-time employees as of March 31. Google noted that growth was similar to Q1 and excludes 450 employees hired as part of the ITA acquisition.
Here's the completed Q2 earnings report: