foursqure's new Merchant API, which launched today allow the merchants on foursquare to create Specials using any technology they want.
"Using the API - you can build the tools that are right for you. So, for instance, without having to log on to foursquare.com, you can go to your existing business dashboard and edit your Specials. This is especially useful for people like agencies or big chains who manage a lot of different locations," foursqure stated.
Also, the company is working with a bunch of partners who are building foursquare into their analytics tool kits. In this matter, Yext's integration is already live, and integration from Patch, CityGrid, and Clickable is expected sooner," revealed foursquare.
It makes it so much easier for businesses to integrate foursquare with their existing programs.
"This is our first step to offering rich API functionality targeted at merchants and B2B app developers," company added. Get started.