DoubleClick Adds 'Plan for an Audience Buy' into Ad Planner

DoubleClick now brought the ability to plan for an audience buy into Ad Planner, according to today's blog post at DoubleClick Advertisers blog by Roshan Khan, Product Manager."You can now select from over 1,000 interest categories across the more than 500 million daily users of the Google Display Network (GDN). Advertisers like ShoeDazzle have used […]

DoubleClick now brought the ability to plan for an audience buy into Ad Planner, according to today's blog post at DoubleClick Advertisers blog by Roshan Khan, Product Manager.

"You can now select from over 1,000 interest categories across the more than 500 million daily users of the Google Display Network (GDN). Advertisers like ShoeDazzle have used audience buying on the GDN to improve conversion volume as much as 400% and interest targeting consistently shows CTR far greater than the display ad average. This phenomenal performance is driven by the power of Google audiences across the GDN," blogged Khan.

"Through Ad Planner you can now set up a campaign that will reach your users across the GDN regardless of the site they are on. That means greater ROI for advertisers who want to reach their audience at scale for brand or performance goals."

"This will also result in more meaningful, relevant ads for users, ultimately translating into higher conversion rates. And it means an easier time building the campaign by allowing you to focus on defining your audience rather than sorting through a list of sites and placements," added Khan.

Log into Ad Planner and take a test drive on the new Audience Planning tab.

[Source:DoubleClick Advertisers blog]