'Divide Itself into Thousands of Smaller Sites' to Loosen Google Panda'a "Death Grip", HubPages Claims

Have got affected by Google's Panda algorithm that begining February changing search engine ranks in order to weed out "low-quality" content and "content farms," evne depiste all these "thousands of negatively affected website publishers have scrambled to recuperate." Now HubPages.com, one of the largest sites hit hard by Google's new "Panda" ranking algorithm change, said […]

Have got affected by Google's Panda algorithm that begining February changing search engine ranks in order to weed out "low-quality" content and "content farms," evne depiste all these "thousands of negatively affected website publishers have scrambled to recuperate." Now HubPages.com, one of the largest sites hit hard by Google's new "Panda" ranking algorithm change, said it may have found a solution: "divide itself into thousands of smaller sites," reports The Wall Street Journal.

HubPages, which publishes content from hundreds of thousands of authors and primarily relies on Google search to obtain Web traffic, has seen "early evidence" that its overhaul may be able to "lift the Google Panda death grip," said Paul Edmondson, its chief executive, in an interview.

By moving some of their content to new subdomains, it either has escaped the penalty or is being assessed afresh. The Journal article said:

In June, a top Google search engineer, Matt Cutts, wrote to Edmondson that he might want to try subdomains, among other things.

The HubPages subdomain testing began in late June and already has shown positive results. Edmondson's own articles on HubPages, which saw a 50% drop in page views after Google's Panda updates, have returned to pre-Panda levels in the first three weeks since he activated subdomains for himself and several other authors. The other authors saw significant, if not full, recoveries of Web traffic.

"Our change is very positive for excellent authors, and not positive for weaker authors," Edmondson said. "This is exactly what Google should want," he said.

On Wednesday HubPages will begin a full roll out of subdomains for each of its authors.

Panda is a site-wide, domain specific penalty. Some of the advice given by Google was to move low-quality content to a new domain or remove the content completely. "In this case, it seems when moving the low-quality content from the main www to the subdomain on Hubpages, Google is treating them as separate domains," SEL.

A Google spokesperson gave an insightful comment about the use of subdomains for this purpose stating:

Subdomains can be useful to separate out content that is completely different from the rest of a site -- for example, on domains such as wordpress.com. However, site owners should not expect that simply adding a new subdomain on a site will trigger a boost in ranking.

[Source: WSJ, Thanks SEL]