When installing Google Toolbar in Internet Explorer, you must have seen the following message: "Please read this carefully. It's not the usual Yada Yada."
And, on orkut, you probably remember the famous error message: "Bad, bad server. No donut for you."
Remember Mentalplex, Google's first April Fools' Day joke?
What about the "10 things Google has found to be true"?
Do you know, all of these messeages were written by Douglas Edwards, Google's director of consumer marketing and brand management from November 1999 to March 2005 -- Doug was "the voice of Google", the one who wrote the text for Google's corporate pages and FAQs.
He's now the author of the book "I'm Feeling Lucky" (Google Books), which tells the story of the five years he spent at Google.
Per Doug's book:
"Google was becoming my own personal publishing platform. (...) We had built a global bully pulpit and my voice rolled forth from it, My thoughts, my ideas, my imprecations would be seen by more people than read the New York Times or watched a network newscast. I was the man behind the curtain giving voice to the all-knowing Oz, and I tried not to let it go to my head," remembers Doug.
He came up with the name "AdWords", a cross between "AdsDirect" and "BuyWords", two other names suggested for Google's online ad service.
Here's the full book embedded below: