Google Display Network Getting Changes to Campaign Settings

Google is making change to the way Google Display Network campaign settings work, announced the Inside AdWords blog. This change will affect campaigns that meet these criteria:Are opted into Display NetworkAre targeting only keywords in at least one ad groupHave campaign setting "Relevant pages only on placements, audiences, and topics I manage"When you set up […]

Google is making change to the way Google Display Network campaign settings work, announced the Inside AdWords blog. This change will affect campaigns that meet these criteria:

  • Are opted into Display Network
  • Are targeting only keywords in at least one ad group
  • Have campaign setting "Relevant pages only on placements, audiences, and topics I manage"

When you set up a GDN campaign, you've two options to choose from:

  1. Relevant pages across entire network
    Google automatically places your ad on relevant webpages based on the keywords in your campaign.
  2. Relevant pages only on placements, audiences, and topics I manage
    You've greater control over where your ad appears: your ads show on relevant webpages only within specified placements, audiences, or topics.

Currently, if you choose option (2) and only add keywords, your ads aren't eligible to appear. As a result, you receive zero impressions in those ad groups on GDN," explained Google. "If you're only opted into GDN and you've selected "Relevant pages only on placements, audiences, and topics I manage" as your setting, your ads will only appear on specified placements, audiences, or topics. Because you aren't using any topics, placements, or audiences, your ads won't appear on GDN," google stated.

With the upcoming change, ads with this type of setting conflict will start appearing on relevant pages across entire GDN based on your keywords. If you add a placement, audience, or topic, your ad will continue to appear only on relevant pages within that placement, audience, or topic. Important: No changes are needed to existing ad groups, as those that meet these criteria will be prevented from appearing on relevant pages across the entire network.

To make campaign settings clearer, the following two are getting changes:

  1. Show ads on pages that match the broadest targeting method
  2. Show ads only on pages that match all selected targeting methods
BeforeAfter
"Relevant pages across the entire network""Show ads on pages that match the broadest targeting method"
"Relevant pages only on placements, audiences, and topics I manage""Show ads only on pages that match all selected targeting methods"

More Info: Help Center

[Source: Inside AdWords]