Facebook Developers Now Have Spam Apps Insights

On June 26th,diTii reported thata number of Facebook developers when logged into the site greeted with ahorrible news: their applications had suddenly been disabled without warning. The culprit was Facebook's spam-fighting bot.Today, Facebook is rolling out some new features to address the issues. In a blog post announcing the news, Facebook engineer Mike Vernal writes […]

On June 26th,diTii reported thata number of Facebook developers when logged into the site greeted with ahorrible news: their applications had suddenly been disabled without warning. The culprit was Facebook's spam-fighting bot.

Today, Facebook is rolling out some new features to address the issues. In a blog post announcing the news, Facebook engineer Mike Vernal writes that developers will now have access to a "News Feed" tab in Insights thatshow you both positive user feedback (e.g., comments, likes, clicks) and negative user feedback (e.g., hides, marks as spam) on your content. The red and green areas of these graphs will provide guidance on whether your app is generally in good standing or whether your app is receiving a significant amount of negative feedback. We will be adding more granular Insights for other channels in the coming months.

Developers will now be able to track how frequently the posts their applications generate are hidden or marked as spam by users (the more they have, the worse standing they're in).

And Facebook is also taking a more gentle approach to app banning -- calling "Granular Enforcement". "When our systems detect an excessive amount of negative user feedback, we will look to disable only the impacted social channel," noted Vernal. As oppose to previously when an app crossed the spamminess threshold it would simply be deleted. Now Facebook will only cut off the notification channel that's producing the spam.

Finally,Facebookalso introducing a new "disabled mode" that will still give developers access to their applications, even though users won't be able to use it. "If we need to disable an app (e.g., it's receiving negative feedback across multiple channels), it'll now be placed into a disabled mode rather than being deleted. While disabled, users will not be able to access the app, but the developer will still be able to access and test the app, edit settings, and view Insights," Vernal explained.

[Source: Facebook Developers]