Social SEO: Best Practices to Improve Rankings of Facebook & Twitter Social Pages - comScore Presentation

Optimizing your social presence for search is important, right? "Links on SERPs are like shelves in a store: Owning more shelf space, and the more varieties you've to offer, invariably will drive more sales (clicks). In collaboration with SEO software vendor BrightEdge Technologies, comScore presents three simple steps to help you improve the rankings of […]

Optimizing your social presence for search is important, right? "Links on SERPs are like shelves in a store: Owning more shelf space, and the more varieties you've to offer, invariably will drive more sales (clicks). In collaboration with SEO software vendor BrightEdge Technologies, comScore presents three simple steps to help you improve the rankings of your social pages:

  • Link From Your Homepage
    Linking from your home page and using your brand name in the link will have immediate impact.
  • Use Brand Names in Posts
    URLs that match search terms have a built in advantage for high SEO rankings on that search. This same principle will apply to the words you use in your social media posts, so be sure to use the brand names of your company and your products when posting for maximum effect.
  • Get Likes
    Search engine algorithms value crowd science quite heavily in their rankings (link building relationships). This same type of value is given to likes, follows, +1's, etc. This is an inherent trust metric and will impact rankings as well.

Helping Your Website Rank Better With Social Influences:

  • Start With the Basics
    Invite you visitor into your treasured social media circle. Invite them to connect, like, follow, and/or share your company and your product pages.

  • Target Head Terms With Social Media Friendly Pages
    Ensuring that your head term landing pages are social media friendly with further impact your overall SEO ranking for these coveted terms. The more likes and follows your landing pages have, the higher they'll rank. Therefore, encouraging visitors to take social media action with a "bookmark & share" drop down menu will further your landing page SEO efforts.

  • Create Tools That Are Easy to Share
    An easy to share tool is something that is visually appealing and simple to use.
  • Drive Social Engagement to Your Website
    Facebook offers a variety of social plugins you can utilize on your site. Different plugins encourage different types of engagement, so choose wisely on which ones work best for each part of your site.

[Source: conScore]