Ask.com Users Are The Most Verbose Internet Searchers, Study

A new study conducted by Chitika looked at how verbose searchers were on the different search engine sites, and Ask.com showed as having the most wordy search queries.In the study, Chitika based the five most popular search engines in the US: Google, Yahoo, Ask, Bing, and AOL -- and looked at two metrics to determine […]

A new study conducted by Chitika looked at how verbose searchers were on the different search engine sites, and Ask.com showed as having the most wordy search queries.

In the study, Chitika based the five most popular search engines in the US: Google, Yahoo, Ask, Bing, and AOL -- and looked at two metrics to determine how wordy users on a given search site were: the average length of a search query and the percent of the time a search query was over eight words.

The result, "AOL users are the most succinct, typing on average 4.17 words per query -- closely followed by Bing, Yahoo!, and Google, clocking in at 4.18, 4.20, and 4.29, respectively. Ask.com users round out the pack at 4.74 words per query, making them the wordiest searchers online. More interestingly, we discovered that Ask.com users type queries that are eight words or longer almost 15% of the time (14.74%)," revealed Chitika.

Meanwhile, the shortest searches were happening on AOL, where the average query was 4.17 words. The other top search sites ranked, in order of most succinct to most wordy, as follows: Bing (4.18 words), Yahoo (4.20 words), and Google (4.29 words). On average, these four search sites had only about an eight percent frequency of eight-plus word queries.

Chitika syas Why Are Askers More Verbose?

There are two things to take away from this study. First, despite Ask.com clearly coming in as the most wordy search medium, the vast majority of users are entering brief queries. More than 9% of search queries are conducted using seven or fewer words.

Second, Perhaps Ask's wordy user base may have stemmed from their origins as AskJeeves.com. Per Wikipedia, AskJeeves was originally designed to "allow users to get answers to questions posed in everyday, natural English language," often including the "what," "how," or "why" portion of their question. Perhaps this user base has persisted over the years, and may explain why Ask.com has the most long-winded searchers online.

[Source: Chitika]