Apple's "Back to School" Beating Promo Microsoft '8 to 2', Study

Mid of las month, Apple kicked off its "Back to School" offering a $100 gift card for every Mac purchases, and that can be used in the Mac App Store, iTunes Store, and iBookstore. On the other hand, Microsoft launhced its back to school promotion in May this year, in which students who purchased a […]

Mid of las month, Apple kicked off its "Back to School" offering a $100 gift card for every Mac purchases, and that can be used in the Mac App Store, iTunes Store, and iBookstore. On the other hand, Microsoft launhced its back to school promotion in May this year, in which students who purchased a Windows 7 PC over $699 gets a free Xbox 360 4GB console.

While both the companies had neat deals to sway your decision, the question is who is winning the game? According to researchers, Apple is beating Microsoft 8 to 2.

The Global Equities Research writes that "80% of students during the promotion purchased an Apple-based computer rather than a Windows-based computer."

"Apple Back to School sale off to a strong start beating Microsoft 8 to 2. Our research indicates that ~80% of incoming students are buying Apple Computers vs. Windows computers. Incrementally more students, who are enrolled in the online university, such as Phoenix Online, are buying Apple Computers - this was not necessarily the case last year. Seniors are showing a very strong interest to buy an iPad before the school starts," said Global Equities Research.

The researcher also states that the $100 gift card offered with Apple's back to school promo is "still being used to buy songs vs. apps."

So roughly 80% of college students prefer a Mac over a PC.

Apple's promotion is set to end on September 20, 2011 while Microsoft's promo ends September 9th, 2011 or "while supplies last."

[Via: Global Equities Research]