Google Plans to Launch ITA-Powered Travel Search Soon!

Google may soon launch its ITA-powered search product, less than three months after the Department of Justice approved the $700 million acquisition of the travel software company.TechCrunch reports, One feature that is in development is a map-based search tool that will show flight prices from destinations. Travelers will be able to choose filters of where […]

Google may soon launch its ITA-powered search product, less than three months after the Department of Justice approved the $700 million acquisition of the travel software company.

TechCrunch reports, One feature that is in development is a map-based search tool that will show flight prices from destinations. Travelers will be able to choose filters of where they want to fly, and price range and will be able to access these results on a map interface. It's similar to Kayak's Explore feature.

Another ITA integration would serve up search results of flights, times and fares based on search terms and a user's IP address. So a consumer in New York searching for beach vacations may see results for airfares to Florida or North Carolina.

And a more obvious integration that is planned will surface airfare results for more specific queries like "cheap flights to Paris." Whereas Google has already started to add flight schedules and airline routes (not from ITA); these results would include ITA's airfare data, showing users how much each flight would cost and where you could book the flight (i.e. Delta, American Airlines etc.).

And internally, Google has to implement firewall restrictions within the company that prevent unauthorized use of competitively sensitive information and data gathered from ITA's customers. Lastly, Google is also prohibited from entering into agreements with airlines that would inappropriately restrict the airlines' right to share seat and booking class information with Google's competitors. The settlement provides for a formal reporting mechanism for complainants if Google breaks any of these terms.

[Via: TechCrunch]