Google+ Pages For Businesses Coming Soon!

Wondering, where're Google+ company "Pages" for brands, something similar to Facebook's "Fan Pages?" Jeff Huber, Google VP of Local and Commerce, has indicated that Google+, at some point in the near future will include the option for business profile page:And pre-emptively answering a question -- yes, we will have (smb) business profile pages on Google+. […]

Wondering, where're Google+ company "Pages" for brands, something similar to Facebook's "Fan Pages?" Jeff Huber, Google VP of Local and Commerce, has indicated that Google+, at some point in the near future will include the option for business profile page:

And pre-emptively answering a question -- yes, we will have (smb) business profile pages on Google+. I can't announce a launch date yet, but we want to make them *great*, and we're coding as fast as we can, reports Mike Blumenthal.

Huber has also indicated that he will be using Google+ as his primary voice (not Twitter) and that, if we let him know, he will make invites available for the Google+ field trial to anyone that needs one.

"Once these pages/profiles arrive officially, they'll probably operate in a way that's pretty similar to Facebook Pages, but with some Google SEO benefits. They'll be indexed, "followable" and individual updates or posts can be +1'd -- much or all of which'll be fed back into search results and rankings," Greg Sterling said.

And, here is what chief architects of Google+, Bradley Horowitz said:

Let me be clear - and I'm sorry if this wasn't obvious – we're not currently supporting brands, organizations, and non-human entities in the Google+ field trial. While we should have been clearer about this, there're some fields in the registration form (asking for a first name, a last name, an age and a gender) that indicate that.

Supporting these non-human entities is an obviously great feature - we've no allergy to it at all! It's just not part of the system we are currently testing.

The field trial has limitations that I know are frustrating - ranging from lack of "obvious" features to inability to invite the people you most want to share with… We weren't kidding when we said this was early and a test… and if the product leads to more frustration than you can bear, then that's understandable and I promise that you'll see fast and meaningful progress… and you can jump back in when we meet your bar for minimum viable functionality.

Google's group product manager Christian Oestlien added:

We definitely appreciate your enthusiasm and desire to get a presence going for Search Engine Land in the Google+ Project. We're obviously only a few days into this, but initially we wanted to make sure that we optimized for the individual use case. Building great consumer products is a necessary prerequisite for compelling business products.

In the future we may want to enable Google+ to support businesses and brands, but we want to make sure we do that in the right way. The things that matter for an individual user aren't the same things that matter for businesses and we want to make sure both have a great experience in Google+.

For now we're actively discouraging businesses to adopt consumer profiles, but we've heard the feedback and will obviously do what we can down the line to build optimal experiences for all of the entities (human or otherwise) that make up our social and interest graphs. Like we've said from the start (3 days ago) this's just the beginning of a very long journey towards making Google, our properties and products more social.

Here is the official language we've used around all this stuff. Feel free to ping me separately if you want/need more explanation. http://www.google.com/support/+/bin/answer.py?answer=1228271

Here's a screenshots of Google+ pages:

[via: SEL, Google+, Mike Blumenthal]