Adobe offering a a 50 percent savings under its new upgrade program for video professionals who have purchased any version of Apple Final Cut Pro or Avid Media Composer and want to switch to industry-leading professional video tools by Adobe--Creative Suite CS5.5 Production Premium or Premiere Pro CS5.5.
Eligible Adobe suite and point product customers also qualify for the program.
"We're hearing from video professionals that they want pro level tools that address cutting edge work but also allow them to use legacy footage and workflows," said Jim Guerard, gm and vp of professional video and audio, Adobe. "At Adobe we've been in the trenches with video pros for years and with Adobe Premiere Pro CS5.5 and CS5.5 Production Premium we've delivered professional-grade tools that are already being battle-tested by some of the most innovative filmmakers, broadcasters and video pros."
Of course, not everyone hates the new version of Final Cut Pro, so it's unclear how many "switchers" Adobe will gain from the backlash.
The program will end Sept. 30, 2011.
For more information on eligibility requirements for the switcher program, visit here.