Last week, Google held Google's Think Auto 2011: Green Light, Go! event -- where top marketing executives, industry visionaries, and agency leaders discussed vehicle shoppers' recent return to the auto marketplace.
If you missed the live stream, you can watch the recorded session video embedded below:
Watch and find out what Guy Kawasaki, best-selling author and co-founder of Alltop.com & Garage Technology Ventures, John Ross, CEO of Shopper Sciences & EVP of Media Brands, Google's Lorraine Twohill, VP of Global Marketing, and Michelle Morris, Automotive Industry Director, have to say about the automotive industry and what brand marketers can do to engage today's 'constantly connected' automotive consumer.
Auto Marketing Through Consumer Eyes:
Auto Shoppers Build Their Consideration Set Online:
Additionally, be sure to visit Think Auto web site, where you can view presentations and videos from the event.
[Source: Inside AdWords]