Microsoft Begin Retiring Windows Phone MVPs, Creating More Consumer-focused Group

Microsoft is said to be making some big changes to one of its Windows Phone Most Valuable Professionals (MVPs) program that is resulting in some unhappy former advocates. In this matter, Microsoft earlier this week sent e-mail to a number of WP MVPs team notifying them that "they're not going to be renewed at the […]

Microsoft is said to be making some big changes to one of its Windows Phone Most Valuable Professionals (MVPs) program that is resulting in some unhappy former advocates. In this matter, Microsoft earlier this week sent e-mail to a number of WP MVPs team notifying them that "they're not going to be renewed at the end of their existing terms."

"They're creating a new more consumer-focused group at some point in the future. Speculation is end of year or early 2012," said one former MVP who asked for anonymity. The email wording "was very specific -- Windows phone MVP award expertise is being retired. They're not awarding or re-awarding for this area."

Another contact who asked not to be named claimed that Microsoft notified all of its WP MVPs (about 85 in total, according to the contact) that they were being phased out and not renewed.

"They were told the "Windows Phone expertise" was being discontinued and replaced by a "Windows Phone Consumer" expertise, and that when their respective one year term was up, they would no longer be Windows Phone MVPs. Effective the first week of July, at least a dozen (possibly two) will be culled from the ranks around the world, and come October another couple of dozen will go. This'll continue until next year when all the Windows Phone MVPs will be gone," the contact said.

The contact also said that the existing WP MVPs were told they'll be considered for the new program, but no details were given about the qualifications Microsoft will be seeking.

"What's particularly baffling is that all the MVPs are already helping Windows Phone consumers…so Microsoft's stated rationale is particularly galling," s/he added.

Another MVP said that the Windows Phone Development MVPs are not part of this MVP "house-cleaning."

[Via: All About Microsoft]