Untold Storey: How Bill Gates and Mick Jagger Struck A Deal On Windows 95 Launch?

Here's the untold story of how Bill Gates negotiated with Mick Jagger for rights to "Start Me Up," the Rolling Stones classic that underscored the campaign -- for the Redmond software giant's first big launch nearly 16 years ago.Gates had just recruited Bob Herbold from Procter & Gamble, and Herbold, a brand and computer expert, […]

Here's the untold story of how Bill Gates negotiated with Mick Jagger for rights to "Start Me Up," the Rolling Stones classic that underscored the campaign -- for the Redmond software giant's first big launch nearly 16 years ago.

Gates had just recruited Bob Herbold from Procter & Gamble, and Herbold, a brand and computer expert, quickly saw that Microsoft was almost unknown among consumers. Only three or four percent knew it made software, compared with 92 or 93 percent for IBM.

"How in the world are we going to get them to pay for software?" he recalled in an interview with the Puget Sound Business Journal.

How Bill Gates and Mick Jagger struck deal on Windows 95 launch:

The $200 million Windows 95 campaign was the first grand celebration of the Microsoft name, Hebold said. The company hired Portland ad agency Wieden & Kennedy and for the first time did television advertising.

"That's when we put the big wad of money behind the launch of Windows 95 with lots of nationally run television advertising behind that "Start Me Up" campaign."

Herbold served as Microsoft's Chief Operating Officer from 1995 to 2001. He now lives in Seattle and Phoenix and recently published his third book on management, "What's HOLDING You Back?"

Here's the original TV ad, courtesy of Google's YouTube.

How Bill Gates and Mick Jagger struck deal on Windows 95 launch:

[Via:TechFlash]