Google Now Highlighting Content Authors in SERPs

In the begining of this month, Google begin to support "authorship markup" -- a way to connect authors with their content on the web.Now, the online authors are being highlighted in Google.com search results … if they're using the recently announced rel=author markup language," google announced.Why? "Because authorship is a great way to identify and […]

In the begining of this month, Google begin to support "authorship markup" -- a way to connect authors with their content on the web.

Now, the online authors are being highlighted in Google.com search results … if they're using the recently announced rel=author markup language," google announced.

Why? "Because authorship is a great way to identify and highlight high-quality content. Plus, the web is centered around people. People discovering content on the web often want to learn more about its author, see other content by that author, and even interact with the author," said the search company.

"We're piloting this new search experience with a small sample of authors who've linked their Google profile with their content."

"In addition, as we discover new content that pilot participants have marked up as theirs, we can automatically add links to this content within their Google profiles," added google.

As you can see below, certain results will display an author's picture and name -- derived from and linked to their Google Profile -- next to their content on the Google Search results page.

If you're a content creator and would like to participate in our pilot program, please follow the instructions detailed in our Help Center.

[Source:Inside Search]