Back in March 2010, Google introduced "Ad Innovations" showcasing latest ideas around advertising technologies. For those of you who are already passionate about this large and growing market, the compnay has launched a Video page on Ad Innovations, where you can learn about new video innovations that can help you prepare your campaigns and promote your business, informs Google.
Prepare your campaign
- Ad Creation Marketplace - Hire a professional to create a TV or video ad that fits your needs, budget, and deadlines.
- YouTube Video Targeting Tool - Search by keyword or audience to find YouTube videos where you might want to advertise.
- YouTube Insight - Learn about the video likes and dislikes of audiences you define.
Promote your business
- TrueView video ads by YouTube - Give users choice and control over which advertisers' messages they want to see and when. Pay only when a user chooses to view your ad, increasing your view count on YouTube.
- Video extensions - Include click-to-play videos for trailers, previews, and product demonstrations that play right below your ads on Google.com.
- Media Ads - Discover new ways to target, pay for, and experience video ads on Google.com.
Check out the new Video innovations page.
[Source: Inside AdWords]