Official: FTC Served Notification to Google of Probing Their Business - Google Begin Talking Principals

Just yesterday only, diTii reported that FTC has begun probing Google. Today, Google blog posted on the matter;"Yesterday, we received formal notification from the U.S. Federal Trade Commission that it has begun a review of our business. We respect the FTC's process and will be working with them (as we have with other agencies) over […]

Just yesterday only, diTii reported that FTC has begun probing Google. Today, Google blog posted on the matter;

"Yesterday, we received formal notification from the U.S. Federal Trade Commission that it has begun a review of our business. We respect the FTC's process and will be working with them (as we have with other agencies) over the coming months to answer questions about Google and our services," informs Amit Singhal.

It's still unclear exactly what the FTC's concerns are, but we're clear about where we stand.[…]Search helps you go anywhere and discover anything, on an open Internet. Using Google is a choice--and there're lots of other choices available to you for getting info: other general-interest search engines, specialized search engines, direct navigation to websites, mobile applications, social networks, and more," singhal said.

"Because of the many choices available to you, we work constantly on making search better, and will continue to follow the principles that've guided us from the beginning," singhal added.

Singhal cites the following principles as their guiding factor:

  • Do what's best for the user. We make hundreds of changes to our algorithms every year to improve your search experience. Not every website can come out at the top of the page, or even appear on the first page of our search results.
  • Provide the most relevant answers as quickly as possible. Today, when you type your search query into our search box, you get the answers directly--often before you hit "enter". And we're always trying to figure out new ways to answer even more complicated questions just as clearly and quickly. Advertisements offer useful information, too, which's why we also work hard to ensure that our ads are relevant to you.
  • Label advertisements clearly. Google always distinguishes advertisements from organic search results. As we experiment with new ad formats and new types of content, we'll continue to be transparent about what's an ad and what isn't.
  • Be transparent. We share more information about how our rankings work than any other search engine, through Webmaster Central site, blog, diagnostic tools, support forum, and YouTube. We also give advertisers detailed information about the ad auction and tips to improve their ad quality scores. We've recently introduced even more transparency tools, announcing a major change to our algorithm, providing more notice when a website is demoted due to spam violations, and giving advertisers new information about ads that break our rules.
  • Loyalty, not lock-in. We firmly believe you control your data, so we've a team of engineers whose only goal is to help you take your info with you. We want you to stay with us because we're innovating and making our products better--not because you're locked in.

Hello, Amit Sinhal,

Stop cribbing. Read on,

You're forgetting that just because of your wrong doing(s), you have killed (all the web traffic) diTii.com, who've their own guiding principles:

"At diTii.com, I single handedly work 12-16 hours every day and visit 900 official blogs thrice a day of technology companies like: Microsoft, Google, Apple, HP, IB etc. -- using web browser to post the latest information on our diTii.com blog."

I just don't sit on a couch with feed readers open, to simply copy and paste. As well as I don't write company's history, when the news is about new features or new launched products. In short, I just post what's relevant.

So, I'm content farm and not a useful site.

I've swelling in ny hands and fingers, I cann't hold mouse -- even though, I'm working 12-16 hours daily.

Your Panda and Chrome tool has just killed my entire hard work of 4+ years -- just because of your wrong doings, I've lost all internet traffic. Because some competitors, who were earlier trying to kill diTii.com sending thousands of "Commet SPAM" daily on diTii.com, have now deployed their force to remove /report "diTii.com" from your search results.

No matter, what happens, I'will continue work, no matter, we you or your company removes diTii.com from your index.

Finally, what you do to others, will definitely haunt you back sometime.

Update: FairSearch.org, an organization comprised of Microsoft, Expedia, Travelocity, Kayak and others, has been deeply critical of in Google and has pushed for the investigation -- issued the following statement:

"Google engages in anti-competitive behavior across many vertical categories of search that harms consumers by restricting the ability of other companies to compete to put the best products and services in front of Internet users, who should be allowed to pick winners and losers online, not Google. The result of Google's anti-competitive practices is to curb innovation and investment in new technologies by other companies.

"These anti-competitive practices include scraping and using other companies "content without their permission, deceptive display of search results, manipulation of search results to favor Google's products, and the acquisition of competitive threats to Google's dominance. Google's practices are deserving of full-scale investigations by U.S. antitrust authorities, and are already the subject of reviews by the European Commission, and the Texas Attorney General."

[Source: Google blog]