For the mobile component of the Lynx Excite campaign, Unilever chose the AdMob platform. In order to provide the most engaging experience possible for mobile users, Unilever built a robust HTML5 mobile landing page for the campaign.
"Mobile banner ads led users to an extended advertising experience, where a rotating halo enabled navigation through the microsite. A visitor could view the television ad, see exclusive behind-the-scenes footage and enjoy interactive features including tips, tricks and tools," google said.
"Through AdMob, in all, 149 million impressions were served and 690,000 unique visitors accessed the content. On all devices, users spent approximately two minutes actively engaging with the Lynx brand storytelling. In terms of this phenomenal reach and high levels of engagement, the mobile advertising achieved unprecedented results for Unilever," informs Google.
[Via:Google Mobile Ads Blog]