Google partnered with Keller Fay to see what effect the Internet and search has on a word of mouth. Google says they've looked at how media and marketing channels provided content before, during and after consumer conversations by surveying 3,000 adults across 12 categories.
"It turns out that while most people still talk about brands face to face, their conversations are informed by the Internet more than any other media source. And, when they're online, users go to search sites more than any other. This's even more true after conversations, especially those sparked by TV. People follow up by searching for more information and prices more than any other online activity including social media," Google revealed.
[Source: Agency blog]