Google has confirmed that they have launched an update to the Panda filter recently dubbed Google Panda Version 2.2.
Last week, Google's Matt Cutts at the SMX Advanced conference told the attendees that Panda 2.2 has been approved, hasn't been rolled out yet, but that should happen soon. As Cutts explained, 2.2 was to improve scraper detection and that these Panda updates are pushed out manually.
Some webmasters found themselves breaking out of the Panda filter and ranking better again, since being hit on Panda 1.0 on February 24th. Whereas others were hit for the first time, now suffering from the Panda filter.
As yet, Google hasn't made an official announcement of the rollout of the algorithmic change on a company blog, though Google has recently tried to downplay Panda, noting that Panda is just one of about 500 algorithmic search tweaks Google makes each year.
So far, the Panda schedule has been like this:
- Panda Update 1.0: Feb. 24, 2011
- Panda Update 2.0: April 11, 2011 (about 7 weeks later)
- Panda Update 2.1: May 10, 2011 (about 4 weeks later)
- Panda Update 2.2: June 16, 2011 (about 5 weeks later)
Danny Sulliva, says that "anyone who was hit by Panda, it's important to understand that the changes you've made won't have any immediate impact. For instance, if you started making improvements to your site the day after Panda 1.0 happened, none of those would have registered for getting you back into Google's good graces until the next time Panda scores were assessed -- which wasn't until around April 11.
With the latest Panda round now live, Google says it's possible some sites that were hit by past rounds might see improvements, if they themselves have improved.
The latest round also means that some sites previously not hit might now be impacted. If your site was among these, you've probably got a 4-6 week wait until any improvements you make might be assessed in the next round.
If you made changes to your site since the last Panda update, and you didn't see improvements, that doesn't necessarily mean you've still done something wrong. Pure speculation here, but part of the Panda filter might be watching to see if a site's content quality looks to have improved over time. After enough time, the Panda penalty might be lifted."