DuckDuckGo, a tiny search engine, this morning launched a new website entitled "Escape your search engine Filter Bubble! - An illustrated guide by DuckDuckGo.com". The site is set up to give home to an illustrated guide of the "search engine filter bubble" concept and why they think it ducks sucks.
Go visit DontBubble.us and please make up your own mind.
For the record, MoveOn.org board president Eli Pariser came up with the term "filter bubble" (see his TED talk video embedded below), and has even authored a book about it.
Also, you can add &pws=0 to any string on Google and it will turn off personalized search results.
Visit Escape your search engine Filter Bubble! for more information.