Google Exec Display Ads will Increase 50 Percent by 2015 @ Internet Week

Google's Vice President of Display Advertising Neal Mohan has published a few interesting projections relating to display ads on the web.Mohan gave a number of predictions for display advertising in a keynote speech given at Interactive Advertising Bureau's Innovation Days @ Internet Week entitled "There's a perfect ad for everyone" explaining that the company is […]

Google's Vice President of Display Advertising Neal Mohan has published a few interesting projections relating to display ads on the web.

Mohan gave a number of predictions for display advertising in a keynote speech given at Interactive Advertising Bureau's Innovation Days @ Internet Week entitled "There's a perfect ad for everyone" explaining that the company is investing in improving display advertising for publishers, advertisers and consumers.

You can view the recording at google.com/watchthisspace. In the speech, he made six predictions about how display advertising will change for the better by 2015:

  1. The number of display ad impressions will decrease by 25 percent per person.
  2. Engagement rates across all display ads will increase by 50 percent.
  3. People will have a direct say in 25 percent of the ads they see.
  4. 35 percent of campaigns will primarily use metrics beyond clicks and conversions.
  5. 25 billion ads per day will tell people why they are seeing them.
  6. Over 40 percent of online Americans will name display ads as their favorite ad format.

[Source: Google blog]