Google AdWords today introducing a new feature of Ad Sitelinks, dubbed "embedded sitelinks," that makes it even easier to integrate targeted links within your ads.
Embedded sitelinks are now available to AdWords users globally, excluding China, Japan and Korea.
"With the embedded format of Ad Sitelinks, there're no additional lines appended to your text ad. Instead, text in your ad that exactly matches one or more of the sitelinks in your campaign will automatically be linked to that sitelink's destination URL," revealed Google. With embedded sitelinks, potential customers can pick the part of your ad that applies directly to their current interests and visit the most specific page for that topic.
"To show with embedded sitelinks, your campaign must be enabled for Ad Sitelinks. Also, your ad must appear above the search results, and part of your ad text must exactly match one or more of your Ad Sitelinks. Additionally, embedded sitelinks will only show for ads that don't meet one or more of the requirements for one- or two-line Ad Sitelinks," explained Google.
[Source: AdWords blog]