At the E3 expo in Los Angeles keynote, President and CEO of Sony Computer Entertainment of America (SCEA) Jack Tretton issued an apology to third party partners, retailers and consumers for the massive Playstation Network outage.
To the media, who profited a great deal off of the bad news, Tretton said "you're welcome."
Tretton said this was his first opportunity to publicly address the issue, and he thanked users for being patient during the incident.
"I want to apologize both personally and on behalf of the company for any anxiety we've caused you," Tretton said.
Network activity is back up to around 90% of normal functionality, and Tretton said it's something that Sony takes very seriously.
When the network returns fully, PSN will begin carrying CinemaNow streaming video content in addition to Hulu Plus, Netflix, and Vudu.