Colleen Logan, VP of Marketing for Icon Health & Fitness, explains how a Google Maps APIpowered treadmill helps exercisers reach personal fitness goals.
People buy fitness equipment for a range of reasons -- train for a race, lose weight or simply stay in shape -- but a universal challenge for most is staying motivated and finding the time to exercise. In order to reach their goals, more people are turning to technology for time-saving, motivating exercise. "We thought the visuals provided by Google Maps, combined with our fitness products and iFit website might be so compelling, consumers would've more fun and stay on track. Even if the only time you can squeeze in exercise is in the evenings or in the early before a long day at work, the iFit exercise equipment can bring the experience of exercising on varied terrain into your home," stated Logan.
"For example, if you wanted to experience a run through San Francisco's hilly terrain, you can go to the ">iFit website and draw a running route on Google Maps. When you get on one of our treadmills, such as the NordicTrack Elite 9500 Pro, the treadmill pulls up Google Maps on the screen with the newly drawn running route. The treadmill mimics the incline of the real world route you're running. The runner experiences a real life running route by seeing the runner's location move about Google Maps with Street View images flying by a she reaches new personal records," Logan explains.
[Source: Lat Long blog]