Yahoo! 'CLEAR Ad Notice' Launches

Yahoo! CLEAR Ad Notice for users, advertisers and premium publishers is now launched."CLEAR Ad Notice provides consumers with enhanced information and choices about how and when data is collected or used to serve ads targeted to them based on their likely interests. In essence, CLEAR Ad Notice provides an opportunity to have a dialogue with […]

Yahoo! CLEAR Ad Notice for users, advertisers and premium publishers is now launched.

"CLEAR Ad Notice provides consumers with enhanced information and choices about how and when data is collected or used to serve ads targeted to them based on their likely interests. In essence, CLEAR Ad Notice provides an opportunity to have a dialogue with consumers about the advertising experience. When CLEAR Ad Notice is served on or near ads, consumers can click on the icon to learn more about how Yahoo! and other companies collect and use data-including interest-based advertising. Consumers can then exercise their available choices about whether to continue to allow interest-based ads from the companies involved with an ad," Yahoo! explained.

"CLEAR Ad Notice is part of a collaborative self-regulatory program under the Digital Advertising Alliance, of which Yahoo! is a member, initiated by leading advertising associations including the AAAA, AAF, ANA, DMA, IAB and NAI."

How CLEAR Ad Notice will evolve?

"Beginning later this summer, Yahoo! will include CLEAR Ad Notice as an overlay within advertisements served by our ad-serving systems. This implementation will begin on certain standard-format IAB ad sizes following the DAA Collision Avoidance specifications that reduce instances where two notices appear within an ad. We'll provide further information about timing and specifications of this implementation as we approach the launch date," Yahoo! stated.

Here's an example: (Location: Upper right-hand corner)

"To prepare for this change, we suggest that you start working with your design teams to develop creatives with no material disclosures or content within the upper-right hand corner of your ad (per the collision avoidance guidelines). You don't need to add the notice for Yahoo!-served ads; we'll do this for you free of charge, as part of the ad-serving process," added Yahoo!.

[Source: Yahoo Advrtising blog]