AdMob is approaching towards their first anniversary of arrival at Google on this Friday. To celebrate AdMob's first year at Google, the company today announced a set of new products and features for mobile advertisers and publishers:
- New ad formats for tablets
These new HTML5-based rich media ad formats are built specifically for tablets' larger, high-definition screens, and make use of features like touch, tap and swipe. Together, these features will enable advertisers to develop rich, engaging campaigns and run them across multiple mobile platforms.
- Enhanced tools for mobile app developers
AdMob releasing a significant upgrade to their "House Ads" product, which developers can use to promote their own products within their mobile apps. The new version includes improved campaign management, new ad formats and better ad targeting options.
In the coming months, the comapny will also improve mobile app developers' ability to use AdMob to deliver the most valuable ad by integrating a new "mediation" feature that selects the best ad from multiple, competing ad networks directly into Google AdMob Ads SDK.
- Deeper integration with Google advertising products
In a few weeks, AdMob will add support for mobile to DoubleClick for Publishers (DFP) Small Business ad serving product.
[Source: Google Mobile Ads Blog]