Apple Store 2.0: 'Interactive iPads Replace Paper Signs, Call Button for Rep Assistance' and More!

Apple has launched "Apple Store 2.0"s today, Sunday May 22nd in Australia, providing an interesting new take on the retail store experience.With Apple Store 2.0, all paper signs, cards and information have been replaced by fully interactive iPad 2s running an information-providing application. You can now easily view the features, pricing and other information about […]

Apple has launched "Apple Store 2.0"s today, Sunday May 22nd in Australia, providing an interesting new take on the retail store experience.

With Apple Store 2.0, all paper signs, cards and information have been replaced by fully interactive iPad 2s running an information-providing application. You can now easily view the features, pricing and other information about Apple products through these iPads which seem to be embedded in the wooden store tables.

Additionally, the iPads feature a button to call an Apple representative for assistance from an in-store Apple employee (which they name "Specialist"), similar to what you have in an airplane. It looks like the employees are also wearing special Apple devices on lanyards to respond to these calls, as indicated by pictures on these iPads.

This new store design isn't particularly revolutionary, but it does make a store selling tech devices seem that bit more "techy" in the buying experience.

Here're some more pics of the Apple Store 2.0:

Check out the video tour of the new Apple Store done by a Japanese website:

Below are some tips below:

  1. As noted, the home button does not work when Smart Sign app is running so it cannot be exited. The only way to get the home button to work again is to reset the iPad using the home and lock buttons.
  2. The Apple Store App will be updated tomorrow, and will be available world wide. It will support CTO orders, and should also be available as an iPad optimised app.
  3. The Display iPads have a different model number than current iPad 2s.