Last week at the Google I/O 2011 conference, Google's Wayne Pan, Software Engineer for Mobile Display Advertising hoste two sessons, here're the videos from the sessons:
Don't Just Build a Mobile App. Build a Business:
Learn how to build a business on mobile apps so you can quit your day job. Walk away with an understanding of app business basics and how to use house ads for app promotion, mediation to optimize in-app advertising revenues and analytics to measure real ROI.
Implementing Money Making SDKs
Watch experts integrate the Google AdMob Ads SDK across Android, iOS and Windows Phone 7. Learn integration tips and tricks so you can start making money from your app today.
[Source: Google Mobile Ads Blog]