Blekko Now Powers Keyword Searches on Flipboard iPad App

Blekko made more moves in the search space today, with the announcement of a partnership with Flipboard the app for iPad. Blekko will now power the social magazine's RSS searches.Flipboard, one of the most popular apps on iPad, prides itself on bringing its users' social links and media in one place, with a unified, magazine-like […]

Blekko made more moves in the search space today, with the announcement of a partnership with Flipboard the app for iPad. Blekko will now power the social magazine's RSS searches.

Flipboard, one of the most popular apps on iPad, prides itself on bringing its users' social links and media in one place, with a unified, magazine-like feel, helping people share content across social networks in one app.

For the partnership, Blekko developed a specific API for Flipboard users with quality content from RSS and social feeds and offer Flipboard users direct access to the best feeds online.

"It's a tremendous opportunity to partner with a great brand and an outstanding product that delivers such an awesome experience for its readers," said Rich Skrenta, CEO of blekko. "We hope we can make the experience even better by pointing Flipboard readers to the absolute best sources of content via RSS feeds on any topic, without spam."