DFA Interface Facelift: Now 'Shorter, Easier to Scan and Read'

May 12, DoubleClick for Advertisers (DFA) today delivering usability improvements across the DFA interface as part of their work to standardize DFA's look and feel across the system."At first, we'll be giving a preview of the updated look in the Admin tab. Soon to follow will be the Advertisers and Campaigns tabs.These changes will definitely […]

May 12, DoubleClick for Advertisers (DFA) today delivering usability improvements across the DFA interface as part of their work to standardize DFA's look and feel across the system.

"At first, we'll be giving a preview of the updated look in the Admin tab. Soon to follow will be the Advertisers and Campaigns tabs.

These changes will definitely be noticeable, but remember: we're not removing any fields or changing how DFA works; all the workflows will be staying exactly the same. We're just making what we've got easier to use.

As we roll out these enhancements you will notice that pages within the DFA interface will be:

  • Shorter because we're removing unnecessary white space
  • Easier to scan and read because we're incorporating color to help distinguish field labels from their values
  • Easier to use because we're standardizing elements across the user interface - such as buttons, drop downs and text fields, Google informed

[Source: DoubleClick for Advertisers blog]