In this post we're going a bit meta with an overview of the new Overview reports in the new Google Analytics.
- Anatomy of the Overview Report: Each overview report consists of three sections. There's a timeline graph, some aggregate metrics, and a set of reports. What's inside of each of these sections depends on which report you're looking at. For e.g., Visitor Overview shows a graph of visits and metrics like New vs. Returning visitors, while Content Overview shows metrics like pageviews and average time on page.
- The Graph: You can now make adjustments to the graphs you see in Analytics from the buttons on the top right of the graph:
- Switch a graph between Line Chart and Motion Chart
- Graph different metrics: Select from the dropdown or the scorecard
- Compare two metrics: Graph an additional metric for comparison
- Graph By: Change graph from between Monthly, Weekly, Daily, and even Hourly for some reports
- Reports: Bottom section of an overview reports lets you look through a subset of the reports available in that section. You can flip through these reports to see where you want to start your analysis. In the Traffic Sources Overview, we can start by looking at a report of Keywords. From here we can go view the full report or look at another report, like Referral Sources:
- Intelligence Overview:
Analytics Intelligence automatically searches your website traffic to look for anomalies. When it finds something that's out of the ordinary it surfaces this as an alert. You can also setup your own alerts by defining custom alerts. Now you can feel like the president of the principality of Analytica with your very own Intelligence Overview report.
Intelligence Overview report shows you all of your automatic alerts (daily, weekly, and monthly) at a glance. From the Intelligence Overview, you can click on Details to see a graph of the alert and go directly into the GA report. You can also add or review an annotation right from the pop-up graph.
[Source: Google Analytics blog]