On May 19th, Avinash Kaushik, Digital Marketing Evangelist conducting a webinar to share his point of view on following three stages of digital marketing and measurement.
Here are three three phases of accountability and awesomeness:
- "The toddler phase: Here most of our measurement is based on simply response based metrics. This's far more accountable than other channels, but there's so much more we can do and with such little actual effort. We'll cover conversion tracking (simple one page tagged and you get so much!) and how a couple clicks get you the joy of call tracking data for your mobile search advertising campaigns.
- The rebellious youth phase: CTR? Sure. CPC? No problem. CPA? Done! (If you don't know what these're we'll cover them, too!) But how about a holistic understanding of the impact on your business of all your online marketing? No, not just the one big conversion, but all the micro-conversions? This's such a delight. You develop the complete impact of your acquisition strategy and are better able to balance your marketing portfolio. Trust me, you want to do this. Every day.
- The digital ninja phase: Macro and micro conversions? Check. Revenue? Yep. Economic value? When you hear OMG, know that it was created for this concept. The most glorious thing any Marketer can do, and the CMO and VP get, is a robust understanding of not just the activity (clicks, conversions et. al.), but also the value created for the business (including revenue). This is how the good get to the great (and we'll cover the approaches you can use to get there!)," said Kaushik
Sign up for the webinar here.
[Source: Agency Ad Solutions Blog]