NET-A-PORTER is a premier online luxury fashion retailer and is the first website to offer a unique shopping experience on Google TV. "On NET-A-PORTER TV shoppers can watch a variety of designer-specific runway shows, interviews, and special features. Their eclectic collection showcased on their app includes items from premium designers like Phillip Lim, Alexander Wang, Michael Kors, Erdem, and others," Google informs.
Here's how it works:
"A video plays showing models walk down the runway wearing different high-end articles of clothing and accessories. Alongside the video are the individual items currently worn by the model in a vertical reel for you to browse and add to your shopping cart. You can add that pair of knee-high boots and sleek top while finishing your transaction on the main site." Seamless!
To learn more about NET-A-PORTER TV and take a deeper dive into how it came to be, check out their article written by James Christian and Scott Seaward from the NET-A-PORTER Labs team.
[Source: Google TV blog]