Google Search Group Now Internally As Called "Knowledge"

According to a April 11, 2011 Google's SEC filing that discloses a job-title change for Alan Eustace, Google's Senior Vice President, Engineering & Research. He has become Google's Senior Vice President, Knowledge.Google has seven major product groups. Advertising, Commerce & Local, Mobile (Android), Social, Chrome, YouTube and Search. Search is, of course, Google's first and […]

According to a April 11, 2011 Google's SEC filing that discloses a job-title change for Alan Eustace, Google's Senior Vice President, Engineering & Research. He has become Google's Senior Vice President, Knowledge.

Google has seven major product groups. Advertising, Commerce & Local, Mobile (Android), Social, Chrome, YouTube and Search. Search is, of course, Google's first and most important product. But that group actually no longer exists internally. As of April, when Larry Page took over as CEO of the company, the search group was renamed the "knowledge group" internally.

Google confirms the change. And, they point out, it was actually publicly announced in an SEC filing made on April 11. Nobody seems to have noticed that someone was named the SVP of a Google product group that previously hadn't existed.

It was widely believed that Eustace was promoted to "SVP of Search," with the product-centric reorg that recently happened:

  • SVP of Search - Alan Eustace
  • SVP of Advertising - Susan Wojcicki
  • SVP of Mobile/Android - Andy Rubin
  • SVP of YouTube - Salar Kamangar
  • SVP of Social - Vic Gundotra
  • SVP of Chrome - Sundar Pinchai
  • SVP of Local & Commerce - Jeff Huber

There're apparently a number of related shifts and reporting changes that occurred along with the substitution of "knowledge" for "search."

Eustace is still effectively in charge of search. Reporting to him are Amit Singhal, apparently now in charge of search quality, and former lead search engineer Udi Manber, now in charge of cultivating products that're adjacent to core search and that help develop and improve the quality of content - and knowledge - available through Google.

Leadership of Google search, like most other Google products, was previously split between Marissa Mayer as product lead and Udi Manber as engineering lead. Late last year Mayer moved over to run Local. Alan Eustace now runs the group, and Manber reports to him. There's a single leader of the group, and he reports to Page.

Page, say our sources, has for a long while been thinking of search as much more than Google's original mission to "organize the world's information and make it universally accessible and useful." His goal is about more than organizing that information, though. It's also about enhancing people's understanding and facilitating the creation of knowledge.

TechCrunch cites sources who say that Larry Page's emerging vision goes beyond the organization of information to "understanding and facilitating the creation of knowledge."

[Via TechCrunch]