Microsoft Dynamics CRM 2011 Study Demonstrates Productivity Gains and ROI of 243 Percent

Microsoft released the results of a Microsoft-commissioned study conducted by Forrester Consulting, "The Total Economic Impact of Microsoft Dynamics CRM 2011," May 2011. The Total Economic ImpactTM, a standard methodology developed by Forrester Research Inc., captures and quantifies the voice of the customer relative to technology investments.This study concludes that a 2,000-employee composite organization with […]

Microsoft released the results of a Microsoft-commissioned study conducted by Forrester Consulting, "The Total Economic Impact of Microsoft Dynamics CRM 2011," May 2011. The Total Economic ImpactTM, a standard methodology developed by Forrester Research Inc., captures and quantifies the voice of the customer relative to technology investments.

This study concludes that a 2,000-employee composite organization with an initial deployment of 50 users would experience a three-year, risk-adjusted ROI of 243% over a payback period of 4.1 months. Forrester Consulting credits the familiar, intelligent and connected experiences delivered by Microsoft Dynamics CRM 2011 as fundamental to the ROI and rapid payback period.

Also, United States - based companies without an existing Microsoft Dynamics CRM Online subscription may be eligible to receive $200 for each Microsoft Dynamics CRM Online User Subscription license acquired. This offer is valid until May 28, 2011.

More information about Microsoft Dynamics CRM, as well as a free 30-day trial, is available here. Microsoft Dynamics CRM Online is available at a promotional price of $34 (U.S.) per user per month for the first 12 months of service to qualified customers that sign up by June 30, 2011.

Reference: The Total Economic Impact of Microsoft Dynamics CRM 2011

[Via: Microsoft Press]