Soundtrckr Leveraging Microsoft Cloud Tech Mashes Internet Radio with Social Networking and Location-awareness

Soundtrckr, a BizSpark One startup, mashes Internet radio with social networking and location-awareness to help users create a soundtrack for their lives.Soundtrckr blends Internet radio with social networking and location-awareness. With it, people can play music they enjoy, find people nearby who are playing other types of music, and listen to their choices. Plus, they […]

Soundtrckr, a BizSpark One startup, mashes Internet radio with social networking and location-awareness to help users create a soundtrack for their lives.

Soundtrckr blends Internet radio with social networking and location-awareness. With it, people can play music they enjoy, find people nearby who are playing other types of music, and listen to their choices. Plus, they can connect with their friends and make new ones through a built-in chat feature.

The service is currently available in six different languages and 175 countries. Using MediaNet, Soundtrckr offers listeners access to more than 11 million music tracks, with 20,000 new ones added weekly. That song list easily outstrips its nearest competitor, Pandora, which claims an estimated 750,000 songs in its catalog.

Listeners sign in through their mobile devices (Windows Phone, iPhone, Nokia and Bada), type in the artist they want to hear, then let Soundtrckr do the rest. Type in "Adele," for example, and Soundtrckr will play a few of her songs, then move to other artists in her bluesy genre, such as Amy Winehouse. As users select artists, Soundtrckr keeps track of them to create personalized "radio stations" that users can return to repeatedly.

In addition -- and a key competitive distinction for Soundtrckr -- listeners can see a list of the stations created by people nearby and by friends. A connection with Facebook and Twitter allows users to chat with one another as well.

Using Windows Azure, Microsoft's cloud platform, allows Calabrese to provide listeners with the ability to instantly search the catalog of 1 million artists, and have their search typos corrected and predictive artist selections suggested for them.

[Source: Microsoft Press]