According to a recent Bing/Impulse Research survey, desire to save money and the dramatic rise in the number of local deals providers has driven a 47% surge in the use of local deals compared with last year. The survey involving 1,058 respondents in the United States -- 74% respondents admitted they search multiple coupon sources each week, and a quarter of respondents claimed to spend up to an hour sifting through possible deals.
Bing mobile deals -- available at m.bing.com -- aggregates many of the Web's hottest local deals, including deals from Groupon, LivingSocial and Tippr, and gives people one-spot access to more than 200,000 local coupons in more than 14,000 cities in the U.S. People can search by daily deals, nearby deals, keywords or deals by category, such as restaurants, spa services, arts and entertainment, and even nightlife.
- 60% adults will search two to 10 different coupon sources every week, and 11% will search through more than 10 sources.
- Nearly 50% adults surveyed will spend more than 15 minutes each week searching for deals, with almost one-quarter of adults surveyed spending between 30 and 60 minutes on the hunt.
- 90% women said they would go on a second date with someone who paid for dinner with a coupon.
- Nearly 80% people said they were likely to pick their summer vacation destination based on whether they could find a deal or redeem a coupon to save money.
- 81% moms will search multiple sources every week in their effort to find coupons and local deals.
- Single moms lead the pack in frugality, with 96% saying they're "coupon believers," compared with 92% of adults overall.
[Soaurce: Microsoft Press]