Google published its first edition of "Think Quarterly," a 64-page online magazine/book that comes from the search company's UK & Ireland offices.
Google says "It's a forum for smart people to discuss new and exciting ideas. We often send out e-mails to customers, however, we decided we wanted to do something a little bit different. We're always keen to consolidate views around the importance of data, tackle in a fun, quirky and different way."
The design is quite clean with a strong focus on infographics and large photos without ads. The articles come both from writers inside of Google and freelancers and the publication is designed and edited by creative agency The Church of London.
The first issue is dedicated to "data" as a topic and features a series of articles written by guest authors and Google employees. Hal Varian, the company's chief economist, writes about "data obesity" while Googler Tony Fagan writes about data in relation to search advertising.
Matt Brittin, Google's Managing Director in the UK/Ireland, describes Think Quarterly as "breathing space in a busy world. It's a place to take time out and consider what's happening and why it matters."
Google made some interesting choices in presenting these articles. You can read the magazine either in a full-screen view that recreates the magazine experience on the screen or as traditional online texts. You can also subscribe to the publication's RSS feed.
Think Quarterly can be read in a magazine-style "flip" interface, or via more traditional article links. The next "book"/edition is listed with a May 2011 publication date.
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