KEXP Takes its Musical Treasure Chest to the Cloud Using Microsoft Cloud Technologies

Microsoft and Seattle's award-winning KEXP radio station KEXP 90.3 FM are rolling out a technology makeover that will bring the station's decades of musical treasure to listeners around the globe.The station is employing Microsoft tech ranging from Windows Azure to SharePoint Online to Microsoft Dynamics CRM to streamline everything from the way employees and volunteers […]

Microsoft and Seattle's award-winning KEXP radio station KEXP 90.3 FM are rolling out a technology makeover that will bring the station's decades of musical treasure to listeners around the globe.

The station is employing Microsoft tech ranging from Windows Azure to SharePoint Online to Microsoft Dynamics CRM to streamline everything from the way employees and volunteers communicate internally to the way listeners worldwide interact with music.

KEXP's website allows users to listen live and to studio performances and archives of recent shows, Starkey said. Visitors also can read about artists and buy music on the site. But currently, much of the vast musical info at KEXP is compartmentalized, unconnected, or not online at all.

"Today if a DJ were going to play a CD or record, we can tell you what it's we're playing, but we've a hard time telling you there's all of this related content -- we also have 85 related photos, 15 videos, some blog entries, an album review, and some in-studio sessions," Starkey said.

That's about to change, thanks to a metadata "warehouse" that KEXP has built with Microsoft. The warehouse stores all of those bits of related data in the cloud and will soon put them at listeners' fingertips.

Beginning this spring, listeners can go online (as more and more listeners are wont to do) to -- using the metadata system -- hunt for nuggets on bands they hear played on the station. The new system also will soon enable a more social experience for listeners, letting them keep track of favorite songs or post favorite content on Facebook, said Eric Schmidt, senior director of Developer and Platform Evangelism at Microsoft.

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