Google today launched the "Google for Nonprofits" program, which provides exclusive product offerings and enhanced online resources, "we'll be able to help U.S.-based nonprofits reach more donors, improve operations and raise awareness for their cause," Google said.
"If you work for a nonprofit, you can sign up Google Products through a one-stop shop application process. If approved, you can access a suite of product offerings designed for nonprofits: up to $10,000 a month in advertising on AdWords to reach more donors, free or discounted Google Apps to cut IT costs and operate more efficiently, and premium features for YouTube and mapping technologies to raise awareness of your cause. We've also developed other online resources such as educational videos, case studies and better ways for you to connect with other nonprofits," Google stated.
Google also introduced Google for Nonprofits Marketplace, which connects nonprofits with professional service providers agreed to offer services for a free or discounted rate. These firms are already certified partners from existing Google marketplaces like: AdWords Authorized Resellers, Analytics Certified Partners, Google Apps Marketplace and the Google Earth Outreach Developer Marketplace.
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