To promote Windows Phone 7 as the platform of choice for professional software developers wanting to create best-of-breed smartphone apps, Microsoft has integrated three of its most popular software services: Internet Explorer, Xbox Live and Outlook Exchange seamlessly into WP7's main dashboard.
Microsoft revised its work rules to incentivize employees to create cool stuff for WP7 in their spare time. The carrot: They get to share the financial benefit of their work.
Microsoft developers who create published WP7 apps stand to receive a standard split on app sales: 70% to the developer, 30% to Microsoft. Of the 28,000 developers who've registered to create apps for WP7, some 3,000 are moonlighting Microsoft employees. Some 840 employee-built apps have been published, says Larry Lieberman, Microsoft senior product manager.
WP7 is available from more than 60 carriers in over 30 countries worldwide. Since launching WP7 launch last October, Microsoft says it has sold licenses to build more than 2 million handsets to original equipment manufacturers, including HTC and Samsung.
Early research indicates 93% of customers worldwide are satisfied with their WP7 handsets, and 90% would recommend WP7 models to others, says Lieberman.
Here's an exclusive USA TODAY video about the software giant's long-haul strategy: