Google today acquired "Green Parrot Pictures," a digital video technology company founded by Associate Professor Anil Kokaram at the Engineering School of Trinity College in Dublin, Ireland.
Google explains, "At YouTube, we see 35 hours of video uploaded to the site every minute from people all over the world. Some of YouTube's most popular or moving videos are shot using low-quality mobile phones and video cameras. What if there was a technology that could improve the quality of such videos -- sharpening the image, reducing visual noise and rendering a higher-quality, steadier video -- all while your video is simply being uploaded to the site? This is where Green Parrot Pictures comes in:
"In the last six years, their small team of engineers has built cutting-edge video quality improvement technology that has been used in major studio productions from Lord of the Rings to X-Men to Spider-Man. Their technology helps make videos look better while at the same time using less bandwidth and improving playback speed," Google stated.
With the equivalent of over 170,000 full-length movies uploaded to YouTube every week, the team's experience in this area -- working on solutions for both video consumers and experts alike -- will be a source of new ideas and further innovation at YouTube and across Google.
Check the two videos below of the incredible work Green Parrot Pictures has previously done:
Check out more videos on their website.