Adobe to Integrate Medialets Mobile Ad Platform in Digital Publishing Suite

Adobe toda annoiunced that they expects to integrate the Medialets mobile advertising platform software developer kit (SDK) with Content Viewer in the Enterprise Edition of Digital Publishing Suite. This integration allows us to deliver a complete advertising workflow to help publishers monetize their digital publications.Brand advertisers can author initial ad assets using Adobe Creative Suite […]

Adobe toda annoiunced that they expects to integrate the Medialets mobile advertising platform software developer kit (SDK) with Content Viewer in the Enterprise Edition of Digital Publishing Suite. This integration allows us to deliver a complete advertising workflow to help publishers monetize their digital publications.

Brand advertisers can author initial ad assets using Adobe Creative Suite 5, deliver and manage the ads via Medialets, with final publication delivery and optimization using Digital Publishing Suite.

"Soon, publishers will be able to insert a Medialets ad overlay as a placeholder for advertising creative directly within an InDesign layout using Digital Publishing Suite authoring tools. Publishers and ad agencies who purchase the Enterprise Edition of Digital Publishing Suite, and who're also Medialets customers, will then be able to deploy rich media creative into the advertising overlay using the Medialets ad platform, allowing targeted ad serving based on dayparting, geolocation and other factors -- as well as ad delivery whether or not the device is connected to a network. These targeting and delivery capabilities, combined with the engaging nature of rich media advertising, will give content authors a high-value avenue for monetizing their digital publications," stated Adobe.

The Medialets SDK will be available with Content Viewer for iPad first. Medialets SDK will also be available with Content Viewer for Android and the forthcoming release of Content Viewer for Blackberry PlayBook, allowing publishers and advertisers to author both editorial and advertising content once and deploy to multiple platform.

[Source]