SxSW 2011: Google's Mayer Mayer "We Do Have Too Many Local-oriented Products"

At SxSW in Austin, Google's Marissa Mayer, acknowledged, that the company has too many locally-oriented products, you're not alone."Google currently has Google Maps. Google Places. Google Earth. Google Hotpot. Google Latitude. Google Street View. Different mobile and desktop versions of some of those. Different Android and iPhone versions of some.""I think that, ultimately, we do […]

At SxSW in Austin, Google's Marissa Mayer, acknowledged, that the company has too many locally-oriented products, you're not alone.

"Google currently has Google Maps. Google Places. Google Earth. Google Hotpot. Google Latitude. Google Street View. Different mobile and desktop versions of some of those. Different Android and iPhone versions of some."

"I think that, ultimately, we do have too many products and we need to condense them," Mayer said Friday at the SXSWi conference in Austin. "I think some of our products should be features. Arguably Google Latitude, Hotpot … Hotpot is a feature, it's a feature of Places. But they need to be features."

Mayer says the reason Google's approach to local has so many different products is because the company keeps trying new experiments. In the video below, Mayer says "it does make sense to consolidate around Maps," but ultimately, there mayn't be just one Google local product. "There probably is more than one product at the end of the day, but I do think we need to condense somewhat, especially now that we know which of these experiments are successful."

SXSW uploaded its own video from Mayer's comments: